It was created back in 2019 by its CEO, Mr Fabrice Amitié Lunda, with the aim of bridging the gap in the market and being a company fully at the service of the community setting a benchmark and providing unparalleled services in the industry while responding to the changing needs across the board. Since then, it has been recognized as a General Trading and Supply Company by its valued customers. The company is headquartered in Bukavu, DR Congo with a trademark “Friendship Co”. We quickly became a cornerstone in the world of general trading and services at the service of the community. With a strong foundation built on professionalism and experience, we are driven by our mission to deliver unparalleled service to clients both within D.R. Congo and worldwide. Our strategic vision positions us as a global leader in the industry, with a focus on innovation, customer satisfaction, and sustainable growth.
We are motivated by our strategy of becoming a leading company in the DR Congo as far as
the supply of all types of goods and services is concerned, basing on the professionalism and
experience. we look forward to our customer’s satisfaction within and out of DR Congo.
Our strategy is built on the foundation of our corporate values and drives our successful
development continuously in order to achieve our long-term vision to become a global leader
in general commerce, services and supplies in order to steer the focus of the entire
organization toward our strategy and ensure its successful implementation, we have defined
four strategic priorities: Outperform – Globalize- digitalize – Inspire.
The basis for our strategy was a detailed analysis of major long-term market trends. We
identified three megatrends which will affect our different businesses over the next years:
consolidation, emerging markets and speed.
Consolidation in our supplier, manufacturer and customer base as well as in our competitive
environment will continue. Size will become a critical success factor in the future.
Consequently, we need to grow our business.
We expect the shift of growth from mature to emerging markets to continue. As a result, we
need to expand our already strong footprint in these markets over the coming years.
We anticipate highly dynamic market evolution, and faster decision making by suppliers,
customers and competitors. In addition, further digitalization will lead to changes in our
market environment. We therefore need to continue simplifying our processes and increasing
our operational excellence. We have tamed our approach to a customer-based supply chain
while we have natured our pipelines to provide a seamless and timeless supply to our
customers.